Welcome to The House of Abhinandan Lodha (HoABL) – India’s most talked-about land development company that’s transforming how Indians view property ownership.
Founded in 2020 by visionary entrepreneur Abhinandan Lodha, HoABL has rapidly emerged as India’s largest branded land developer, attracting A-list celebrities, high-net-worth individuals, and savvy investors from 27 countries. With projects spanning from the spiritual capital of Ayodhya to Goa’s pristine coastline, this isn’t just another real estate company – it’s a movement redefining luxury land ownership.
Disclaimer: Details are based on public reports and media coverage. Project features, timelines, and prices are subject to change. Please verify current information with The House of Abhinandan Lodha directly before making any investment decisions.
Last Updated: November 20, 2025
Who is Abhinandan Lodha? The Visionary Behind HoABL
Before diving into the company’s spectacular portfolio, let’s understand the man revolutionizing India’s real estate landscape.
Abhinandan Lodha is the younger son of billionaire businessman Mangal Prabhat Lodha, founder of Macrotech Developers (formerly Lodha Group). While his elder brother Abhishek runs the publicly-listed Macrotech Developers, Abhinandan carved his own path by establishing The House of Abhinandan Lodha in 2020.
The Entrepreneurial Journey
With years of experience in real estate and a keen eye for market gaps, Abhinandan identified a crucial problem: land ownership in India was riddled with complexity, lack of transparency, and security concerns. His solution? Create “New Generation Land™” – a tech-enabled, transparent, and hassle-free land buying experience.
Under the Abhinandan Ventures umbrella (rebranded from Lodha Ventures in May 2025), his portfolio includes:
- The House of Abhinandan Lodha (HoABL) – Real Estate
- Bonito Designs – Interior Design
- EasiLoan – Financial Services
- BeyondSkool – Education
- Sheetal Lodha Foundation – CSR Initiatives
Important Note: The House of Abhinandan Lodha operates completely independently from Macrotech Developers (Lodha Group). Following an amicable settlement in April 2025, Abhishek Lodha retains exclusive rights to “Lodha” and “Lodha Group,” while Abhinandan has exclusive rights to “The House of Abhinandan Lodha.”
The House of Abhinandan Lodha: Redefining Land Ownership
What Makes HoABL Different?
Unlike traditional real estate developers who focus on constructing apartments or commercial spaces, The House of Abhinandan Lodha specializes exclusively in premium plotted land developments. Here’s what sets them apart:
🏆 India’s Largest Branded Land Developer
HoABL has delivered over 352 acres of developed land and currently has another 900+ acres under active development across 16+ locations.
💻 Technology-Driven Approach
As a tech company within the real estate sector, HoABL offers a completely digital buying experience. Customers can purchase land entirely online, with many buyers never visiting the site before purchase.
✅ 100% Legal Transparency
Every land parcel undergoes rigorous legal due diligence. All projects are RERA-registered, ensuring customers receive complete legal documentation for a fully transparent and secure buying experience.
🌍 Global Customer Base
With over 6,000 investors from 27 countries, HoABL has successfully democratized land ownership for both domestic and international buyers.
💰 Profitability Without Cash Burn
Remarkably, HoABL has become the 5th most profitable real estate company in India without ever incurring a loss or engaging in cash burning – a rarity among new-age startups.
The “New Generation Land™” Concept
The House of Abhinandan Lodha pioneered the New Generation Land™ philosophy, which transforms traditional land ownership through four core pillars:
1. Security 🔒
All land parcels are legally verified, RERA-compliant, and come with clear titles. Digital records ensure complete documentation transparency, eliminating the risks traditionally associated with land purchases.
2. Transparency 🔍
Real-time insights and digital records give investors complete visibility over their investments. No hidden charges, no surprises – just honest, transparent dealings.
3. Liquidity 💧
Through their technology-enabled platform, HoABL makes land buying and selling remarkably easy. When life demands liquidity, investors can access their investment quickly – a revolutionary feature in the traditionally illiquid land market.
4. Wealth Creation 📈
Focused on intergenerational wealth building, HoABL selects projects strategically located in high-growth regions. Land appreciates with infrastructure development, government focus, and tourism potential.
Flagship Projects: A Pan-India Portfolio
The Sarayu, Ayodhya – The Crown Jewel 👑
Location: Ayodhya, Uttar Pradesh
Land Area: 51 acres (later expanded to 75 acres)
Investment: ₹1,200 crore
The Sarayu is HoABL’s most prestigious project – a 7-star mixed-use development strategically positioned along the sacred Sarayu River. Located just 15 minutes from the Ram Mandir and 30 minutes from Ayodhya International Airport, this project epitomizes luxury spiritual living.
Special Features:
- Partnership with The Leela Palaces Hotels & Resorts for a 5-star palace hotel
- India’s only pure vegetarian 7-star hotel
- Residential plots, luxury villas, and high-rise apartments
- Heritage villas crafted as heirlooms for generations
Celebrity Endorsement:
Bollywood megastar Amitabh Bachchan purchased multiple plots in The Sarayu:
- First purchase: 10,000 sq ft plot worth ₹14.5 crore (January 2024)
- Second purchase: 25,000 sq ft plot worth ₹40 crore (2025)
- Additional purchase under Harivansh Rai Bachchan Trust: 54,454 sq ft plot (March 2025)
Big B serves as the “First Citizen” of The Sarayu and brand ambassador for the project. His confidence in Ayodhya’s economic potential and spiritual heritage has attracted significant attention to HoABL’s vision.
Sol de Alibaug & Chateau de Alibaug – The Celebrity Capital 🌊
Location: Alibaug, Maharashtra
Area: 20+ acres
Nestled just 20 minutes from Mandwa Jetty and 60 minutes from South Mumbai by sea, Sol de Alibaug and Chateau de Alibaug represent the pinnacle of coastal luxury living.
What Makes It Special:
- Cliff Couture Living with panoramic sea views
- 3 & 4 BHK villaplexes with plunge pools and herb gardens
- Fully serviced by Miros Hotels
- Enhanced connectivity via Mumbai Trans Harbour Link (MTHL)
- Designed by renowned architect Talathi & Partners
Celebrity Investors:
- Amitabh Bachchan: 10,000 sq ft plot worth ₹10 crore
- Kriti Sanon: 2,000 sq ft plot worth ₹2 crore in Sol de Alibaug (July 2024)
- Kartik Aaryan: 2,000 sq ft plot worth ₹2 crore in Chateau de Alibaug (September 2025)
When Kriti Sanon announced her investment, she stated: “Buying land on my own has been quite an empowering journey. I was pretty clear about what I was looking for – peace, privacy and a great investment addition to my portfolio!”
Gulf of Goa – Coastal Paradise 🏝️
Location: Goa
Project Type: Turnkey estate villas on Goa’s final stretch of coastal land
Gulf of Goa offers ready-to-move-in luxury villas on one of Goa’s last remaining pristine coastal properties. This project combines beachside living with world-class amenities and modern infrastructure.
Aero-Estate, Khopoli – The Sahyadri Sanctuary 🏔️
Location: Khopoli, Maharashtra
Land Area: 50+ acres
Located just 85 minutes from South Mumbai and 10 minutes from Imagica theme park, Aero-Estate offers:
- 11+ acres of open green spaces
- 30,000 sq ft hilltop resort
- Proximity to Navi Mumbai International Airport
- Serene lifestyle amid the Sahyadri mountains
Vrindavan Global – The Sensorial Experience 🙏
Location: Vrindavan, Uttar Pradesh
Land Area: 60+ acres
Touted as the world’s only sensorial branded land development, Vrindavan Global offers:
- Spiritual living in Krishna’s birthplace
- Pre-approved plots meeting immediate and long-term requirements
- Large community spaces for festivals and gatherings
- Water features, meditation spaces, and Raas Leela venues
- Modern fitness arena, spa, and fine dining by Swan Lake
Guinness World Record: In August 2025, HoABL entered the Guinness World Records for creating the largest floral mosaic logo in Vrindavan.
Foreverland Blue Zone, Neral – India’s First Blue Zone Development 💙
Location: Neral, Maharashtra
Land Area: 80 acres
India’s first branded Blue Zone development focuses on wellness-oriented, nature-bound community living. Located 70 minutes from the upcoming Navi Mumbai International Airport, it emphasizes longevity, healthy living, and sustainable practices.
Other Strategic Locations
HoABL has presence across multiple high-growth cities:
Maharashtra: Anjarle, Dapoli, Nagpur
Himachal Pradesh: Shimla (Mashobra) – 11 acres
Punjab: Amritsar – 45 acres
Uttar Pradesh: Varanasi – 75 acres, Lucknow
Mumbai MMR: Naigaon (upcoming vertical development)
Massive Expansion: ₹11,000 Crore Investment Plan
The House of Abhinandan Lodha has announced one of India’s most ambitious real estate expansion plans, committing over ₹11,000 crore for land acquisition and development over the next 3-4 years.
Investment Breakdown:
₹3,500 crore – Land acquisition covering 3,000+ acres in key locations
₹3,000 crore – Uttar Pradesh development (including ₹1,200 crore in Ayodhya alone)
₹3,000 crore – Six new cities: Amritsar, Shimla, Varanasi, Nagpur, Khopoli, Vrindavan
₹1,800 crore – Current fiscal year (₹550 crore construction + ₹1,250 crore land buying)
Future Vision: 48 Cities by 2028
By 2028, HoABL aims to establish presence in 48 cities nationwide, focusing on:
- Locations with government infrastructure focus
- High tourism potential areas
- Spiritual and cultural significance
- Growing demand for plotted developments
The company plans to launch over 5,500 plots in six new cities by mid-2025, with total customer base expected to exceed 10,000 investors.
Strategic Partnerships & Collaborations
The Leela Palaces, Hotels & Resorts
Partnership to develop a luxury 7-star vegetarian hotel in Ayodhya’s The Sarayu project, bringing world-class hospitality to India’s spiritual capital.
HDFC Capital Advisors
Joint venture investing ₹1,500 crore in plotted and low-rise developments across India, providing institutional credibility and financial backing.
Indigo Hospitality
Collaboration for restaurant projects in Alibaug, enhancing the lifestyle quotient of coastal developments.
Brookfield Group
Partnership through The Leela (owned by Brookfield) for hospitality components in multiple projects.
Why Celebrities & HNIs Choose The House of Abhinandan Lodha
1. Prime Locations 📍
Strategic land acquisition in areas poised for exponential growth due to infrastructure development, tourism potential, or spiritual significance.
2. Hassle-Free Process ✨
Completely digital buying experience with minimal paperwork. As Kriti Sanon noted, “What I appreciated most was how easy HoABL made the process of buying land for me.”
3. Legal Security ⚖️
Every project is RERA-registered with complete legal documentation, verified titles, and encumbrance-free land.
4. Modern Infrastructure 🏗️
Well-paved roads, assured water supply, electricity, landscaped gardens, clubhouses, and recreational facilities come standard.
5. Investment Appreciation 💹
Land values in HoABL projects have shown remarkable appreciation. For instance, land prices in Ayodhya have grown at a CAGR of 19%, with key areas like the Sarayu riverfront appreciating over 4.5 times between 2020 and 2025.
6. Lifestyle Amenities 🌟
From spa facilities and meditation centers to fine dining and concierge services, HoABL projects offer resort-like living experiences.
The Business Model: How HoABL Stays Profitable
Unlike many real estate startups that burn cash for growth, The House of Abhinandan Lodha has maintained profitability since inception. Here’s how:
Asset-Light Model
Focusing on plotted developments rather than construction-heavy projects reduces capital requirements and execution risks.
Customer-Funded Growth
With attractive payment plans and strong demand, customer advances significantly fund project development.
Technology Leverage
Digital marketing and online sales eliminate expensive physical infrastructure and sales teams in multiple cities.
Premium Positioning
Targeting affluent customers willing to pay premium prices for verified, legally-sound, well-located land.
Strategic Joint Ventures
Partnerships like the ₹1,500 crore JV with HDFC Capital provide growth capital without debt.
High Asset Turnover
Quick project launches and faster sales cycles compared to traditional apartment projects.
Entering Vertical Real Estate: Mumbai Projects
In May 2025, HoABL marked a strategic shift by entering vertical real estate development in Mumbai with projects in:
- Marine Lines – Prime South Mumbai location
- Chowpatty – Iconic seafront area
- Naigaon – Western corridor growth hub
The Great Western Naigaon project offers:
- 1 BHK and 2 BHK luxury apartments
- Modern urban design with lush open spaces
- Starting prices: ₹35-45 lakhs (1 BHK), ₹60 lakhs (2 BHK)
- RERA registered with MahaRERA compliance
- Over 3.1 million sq ft development potential
This diversification showcases HoABL’s evolution from pure plotted development to comprehensive real estate solutions.
Land for Her: Empowering Women Investors
In March 2025, HoABL launched the “Land for Her” campaign on International Women’s Day, specifically encouraging women to invest in land ownership. This initiative recognizes that land remains one of the most secure long-term investments and aims to democratize access for women investors.
The campaign emphasizes:
- Financial independence through asset ownership
- Simplified buying process tailored for first-time women investors
- Educational resources about land investment
- Flexible payment options
Media Buzz & Public Recognition
Celebrity Endorsements
The involvement of Bollywood icons like Amitabh Bachchan and rising stars like Kriti Sanon and Kartik Aaryan has generated massive media coverage, lending credibility and aspiration value to HoABL’s projects.
Awards & Records
- Guinness World Record (August 2025): Largest floral mosaic logo in Vrindavan
- 5th Most Profitable Real Estate Company in India
- India’s Largest Branded Land Developer by delivered area
Government Recognition
HoABL’s substantial investments in Ayodhya, Vrindavan, and Varanasi align with government initiatives to develop these spiritual centers, earning recognition from state authorities.
Market Sentiment
With a global customer base spanning 27 countries and a near-perfect sell-out rate for launches (projects sell out within weeks), market sentiment remains overwhelmingly positive.
Investment Insights: What Buyers Should Know
Plot Size & Pricing
- Entry-level plots: Starting from ₹10 lakh
- Premium plots: Up to ₹15 crore depending on location
- Average plot sizes: 2,000 – 10,000 sq ft
- Luxury villas: ₹12 crore onwards
Payment Options
HoABL offers flexible payment plans:
- Staggered payments over multiple years
- Milestone-based payment schedules
- Options for home loans through partner banks and NBFCs
ROI Expectations
While past performance doesn’t guarantee future returns, projects in high-growth areas like Ayodhya have seen:
- Land appreciation of 19% CAGR
- Key locations appreciating 4.5x in 5 years
- Rental yields of 4-6% in coastal areas like Alibaug
Ideal Investor Profile
- High-net-worth individuals seeking land diversification
- NRI investors looking for India exposure
- Long-term wealth builders
- Second-home seekers in premium locations
- Retirement planners
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How to Invest in HoABL Projects
Step 1: Browse Projects
Visit hoabl.com to explore current and upcoming projects across different locations and price points.
Step 2: Virtual Consultation
Book a virtual consultation with HoABL’s expert advisors to discuss your investment goals and preferences.
Step 3: Site Visits (Optional)
While many buyers purchase online, site visits can be arranged for those preferring in-person inspection.
Step 4: Documentation
Complete digital documentation with full transparency. All legal papers, RERA certificates, and approvals are provided.
Step 5: Payment & Possession
Choose your payment plan and complete the transaction. HoABL provides regular project updates and possession timelines.
Expert Opinion: Why HoABL Stands Out
Real estate analysts highlight several factors behind HoABL’s success:
Strategic Land Banking: Acquiring prime land before major infrastructure announcements has positioned HoABL’s projects for maximum appreciation.
Celebrity Validation: When India’s most successful celebrities invest their personal money (not just endorsements), it signals genuine confidence in the projects.
Technology Integration: The seamless digital experience attracts tech-savvy, younger investors who prefer online transactions.
Founder’s Vision: Abhinandan Lodha’s clear articulation of democratizing land ownership resonates with India’s aspirational middle class and affluent segments.
Timing: Launching during the post-COVID period when people sought second homes, vacation properties, and land investments proved prescient.
Conclusion: The Future of Land Ownership in India
The House of Abhinandan Lodha isn’t just developing land – it’s revolutionizing how Indians perceive and invest in property. By combining technology, transparency, strategic location selection, and celebrity credibility, HoABL has created a new category in Indian real estate: “New Generation Land™.”
From the spiritual grandeur of Ayodhya to the coastal luxury of Alibaug, from the wellness-focused Blue Zone in Neral to the sensorial experience of Vrindavan, HoABL’s diverse portfolio offers something for every type of investor.
With an ambitious ₹11,000 crore expansion plan targeting 48 cities by 2028, profitability without cash burn, and backing from Bollywood’s biggest names, The House of Abhinandan Lodha is positioned to dominate India’s branded land development sector for years to come.
FAQs About The House of Abhinandan Lodha
Q1: Where is The House of Abhinandan Lodha headquartered?
The House of Abhinandan Lodha is headquartered in Mumbai, Maharashtra, with additional offices in Ayodhya, Gurgaon, and multiple project locations across India.
Q2: How much has HoABL invested in its projects?
HoABL has announced investments exceeding ₹11,000 crore across India, with ₹1,200 crore dedicated to Ayodhya alone and ₹3,000 crore for six new cities.
Q3: Are HoABL projects RERA-registered?
Yes, all HoABL projects are RERA-registered, ensuring legal compliance and buyer protection.
Q4: Can NRIs invest in HoABL projects?
Absolutely! HoABL has customers from 27 countries and offers specialized services for NRI investors, including virtual buying and international payment options.
Q5: What is the typical project completion timeline?
Timelines vary by project, but plotted developments typically have infrastructure ready within 18-36 months. The Sarayu in Ayodhya is scheduled for completion by March 2028.
Q6: How does HoABL ensure legal clarity?
Every land parcel undergoes rigorous legal due diligence, with verified titles, encumbrance-free certificates, and complete documentation provided digitally.
